LaSalle Brands Corporation (LSAL)

   ICE COLD NOTES

Ice Man's Position: ICS has been compensated 1.5M shares as compensation from the company.

   PROFILE

The LaSalle Brands (LSAL) dream was born in 1972 with the goal to bring the consumer a super premium all natural ice cream at an affordable price and pledge to create a delicious dairy desert using only the finest ingredients available. LaSalle Ice cream is traditionally sold in pint size containers and is distributed to markets in the five boroughs of New York. LaSalle is the third largest pint brand ice cream in New York City, and outsells many national premium brands in LaSalle’s immediate markets.

In 2005 LaSalle Brands Inc. opened its Premiere Retail location on Third Avenue in New York City offering a variety of distinctive ice cream flavors, gelato, and exceptional fruit sorbets. In addition to ice cream, gelato, and sorbets, LaSalle Brands Inc. also includes fine imported cookies and its own LaSalle brand coffee. LaSalle Brands Corporation intends to use this successful business model as a benchmark for a national chain. The Company has already leveraged some of the best franchising personnel in the business, and are preparing the ground work needed for a very aggressive franchising campaign.

Learn more about LaSalle Brands, Inc. at www.lasalleicecream.com

   COMPANY CONTACT INFORMATION

La Salle
547 Manida Street
Bronx, NY 10474
Phone: 718-542-0900
Email: customercare@lasalleicecream.com
Web site: LaSalleIceCream.com